Weekly Advantage
Hey there, fellow trailblazers!
This week features a battle-tested lesson from L. David Marquet’s Turn the Ship Around!, game-changing AI tools, and the news that matters most to your business. Let's dive in!
Section 1: Power Lesson
This Week’s Power Lesson: Order vs Intent
In entrepreneurship, we often view micromanagement as a necessary evil to ensure quality, but L. David Marquet’s Turn the Ship Around! exposes a dangerous truth: giving orders breeds passivity. A micromanager assumes intelligence sits only at the top; a true leader assumes it sits everywhere. Marquet learned this the hard way on the USS Santa Fe when he ordered a speed setting that didn't physically exist on the ship. His officer repeated the command, and the helmsman froze. When asked why he ordered the impossible, the officer replied, "Because you told me to."

This is the nightmare scenario for any founder: a team so conditioned to comply that they will steer the company off a cliff rather than speak up. Marquet realized he didn't need better followers; he needed to stop giving orders. The solution was a simple linguistic switch to "I intend to..." Employees could no longer ask, "What should I do?" They had to state, "I intend to refund this client" or "I intend to launch this campaign." This forced them to process the data and own the decision before bringing it to the leader.
This simple shift took the submarine from worst to first in the fleet, and it is the missing link to the Franchise Prototype concept we covered previously. While The E-Myth provides the "hardware" (the manuals and checklists), Marquet’s method provides the "software" (the decision-making logic). If you rely solely on systems, you create robots who freeze—like that helmsman—the moment a situation arises that isn't in the manual.
To truly scale, you must combine these ideas. Use the E-Myth to provide the constraints (budget, brand voice, safety), but use the "Intent" method to provide autonomy within those borders. When an employee says "I intend to...", they are proving they understand the system well enough to navigate it themselves. You are no longer approving the task; you are certifying their thinking.
Section 2: AI Power
Now that you’ve empowered your team to think for themselves, here are the tools to help them execute.
Your Weekly AI Edge
11x.ai (Alice)
An autonomous digital worker that automates outbound sales.
11x.ai replaces the manual labor of a Sales Development Representative with an autonomous bot named "Alice." Instead of just generating lists, Alice finds leads, reads up on their specific business news, and sends personalized emails entirely on her own. The AI learns from interactions to improve its messaging, managing the initial back-and-forth until a prospect is actually ready to book a meeting. This tool allows companies to drastically scale their outreach volume without the overhead of hiring and training new staff. Visit 11x.ai
Descript
A media editor that allows you to edit video by modifying text.
Descript removes the need to learn complex timeline software by letting you edit audio and video as if you were editing an email. You upload your file, wait for the automated transcript, and then cut or rearrange the actual footage simply by deleting or moving the text on the screen. It also uses AI to clone your voice, meaning you can fix spoken errors by typing new words rather than setting up a microphone to re-record. It makes professional-grade editing accessible to anyone who knows how to use a word processor. Visit Descript
Clockwise
A calendar utility that reshuffles meetings to create focus time.
Clockwise works in the background of your Google Calendar to clean up a fragmented schedule. It identifies meetings you mark as flexible and automatically moves them to better time slots, grouping your calls together to open up long blocks of uninterrupted focus time. The AI calculates the best fit for the entire team, resolving conflicts and syncing personal appointments to prevent double-bookings. It turns a scattered, reactive calendar into an optimized workflow that prioritizes deep work. Visit Clockwise
Section 3: Business News
While AI optimizes your internal workflow, the external regulatory landscape is shifting fast.
The Weekly Pulse: Your Strategic Business Briefing
Proposal for 10% Credit Card Cap Raises Lending Concerns
President Trump has announced a proposal to cap credit card interest rates at 10% starting January 20, aimed at reducing costs for borrowers. However, financial institutions caution that such a cap could unintentionally restrict access to credit, potentially leading lenders to lower limits, cut rewards programs, or introduce new fees to manage risk. As the legal path to enforce this cap remains uncertain and faces likely challenges, business owners should audit their current liquidity and consider diversifying their funding sources now to prepare for any potential tightening in lending standards .
Domestic Firms Exempted from Corporate Transparency Act Under Interim Rule
The Treasury Department has issued an interim final rule that currently exempts U.S.-formed entities from the Corporate Transparency Act's beneficial ownership reporting requirements. This regulatory shift narrows the compliance focus primarily to foreign companies registered in the U.S., offering significant relief to American small business owners who were facing strict filing deadlines. Because this is an interim measure and regulations could evolve through final rulemaking or future court decisions, entrepreneurs should remain vigilant for updates to ensure they stay compliant.
Phishing Risk Heightened by Instagram Data Exposure
Security researchers have identified data linked to 17.5 million Instagram accounts circulating on forums, which appears to stem from data scraping or API abuse rather than a direct breach of Instagram’s internal passwords. While Meta has stated its systems remain secure, the exposed contact information can be weaponized by criminals to launch convincing phishing attacks aimed at stealing business credentials. To safeguard your digital assets, enable Multi-Factor Authentication (MFA) immediately and verify if your email addresses have been compromised using verification tools like Have I Been Pwned.
Section 4: Insight Vault
Navigating that external volatility requires a business model that bends rather than breaks.
Insight Vault: Unlock Your Edge
In this final installment of our deep dive into Simon Squibb’s masterclass, we examine the structural blueprint of a company. Traditional business education dictates producing a comprehensive, 50-page Business Plan before spending a dime. Squibb dismisses this sacred cow as "structured procrastination"—a way for founders to feel like they are working without actually facing market risk. In a fast-paced economy, a static linear document is often obsolete the moment you hit "print."
Instead, Squibb advocates for the dynamic "Mind Map." He suggests placing your core mission in the center of a page (e.g., "Coffee") rather than a specific product. From there, you draw branches representing different revenue streams. This visual shift changes your strategy from selling a single widget to building an ecosystem. It forces you to think laterally about how your passion can be monetized in multiple ways, rather than betting the farm on a single product launch.
The true power of this method is resilience. Squibb points out that if you define yourself by a linear plan (e.g., "I will open a café"), a market disruption can destroy you. However, if you have mind-mapped "Coffee" as your center, the physical shop is just one branch. If that branch snaps, you naturally pivot to others you’ve already visualized: selling beans online, offering masterclasses, or creating merchandise. You are never dependent on a single point of failure.
Ultimately, this cures "analysis paralysis." In a linear business plan, if step A doesn't lead to step B, the model collapses. In a Mind Map, if one branch doesn't bear fruit, you simply prune it and grow another while keeping the mission intact. Squibb notes that investors rarely read the 50-page document anyway; they invest in adaptability. The goal isn't to flawlessly predict the future, but to build a structure flexible enough to survive it.
Section 5: Let’s Talk!
We’ve talked about building a resilient company, but let’s pause to talk about building a resilient mind
Something Inside My Head:
Real Talk with Nitchev
I want you to imagine you are sitting in a room with five other people. A man in a white coat shows you two cards: on the left is a single vertical line, and on the right are three comparison lines of clearly different lengths. Your job is simple: pick the match. It’s obvious—a child could see the answer is Line B. But the first person in the room says, "Line A." The second person nods and says, "Line A." The third, fourth, and fifth all say, with total confidence, "Line A." Now it’s your turn. Your eyes tell you it’s B, your logic screams it’s B, but your survival instinct hesitates.
In the 1950s, psychologist Solomon Asch ran this exact experiment, and the results were unsettling. When faced with a unanimous group giving the wrong answer, 75% of participants eventually caved and gave the wrong answer too. They knowingly denied the evidence of their own senses just to avoid the burning discomfort of standing alone. We like to think we follow facts, but when the social cost is high enough, most of us will reject reality just to fit in.
But if you think complying about line lengths is harmless, consider the Milgram Experiment. In 1961, Stanley Milgram asked volunteers to play the role of a "teacher" and deliver electric shocks to a "learner" in the next room whenever they answered a question wrong. The shocks weren't real, but the screams were. As the voltage dialed up—from "Slight Shock" to "Danger: Severe Shock"—the learner begged for it to stop. But a stern man in a grey lab coat simply told the teacher, "The experiment requires that you continue." The result? A terrifying 65% of participants kept pushing the button all the way to the maximum, potentially lethal voltage, simply because an authority figure told them to.
These stories shatter the cherished illusion of the "Stable Self." We love to believe our character is rock-solid, but the science proves we are liquid—we take the shape of the container we are poured into. If the group says the line is long (Asch), we agree. If the boss says push the button (Milgram), we push. We are biologically wired for social survival, and for thousands of years, survival meant surrendering your individual reality to the will of the tribe and the command of the hierarchy.
Today, "evil" rarely enters the room wearing a cape; it enters through the path of least resistance when normal people value comfort over truth. Whether in a boardroom where "culture fit" silences dissent, or a digital echo chamber that demands total agreement, we are constantly pressured to surrender our critical thinking. The lesson isn't that humans are bad, but that we are permeable. Maintaining your integrity requires the terrifying daily courage to be the one person who says, "No, that line is actually shorter," even when everyone else is staring at you.
What are your thoughts? Can you recall a specific moment in your life where you stayed silent just to keep the peace, even though you knew the group was wrong?
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