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Nitchev Casseus


The Clarity of the Hedgehog

Nov 11, 2025

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12 min read

The Clarity of the Hedgehog

This segment explores the defining strategic model from Jim Collins's Good to Great: the Hedgehog Concept. You'll learn the three crucial questions every founder must answer honestly

How to fail properly

Nov 4, 2025

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12 min read

How to fail properly

This segment dives into the powerful, counterintuitive lesson from Eric Ries's The Lean Startup. You'll learn why the number one killer of startups isn't a lack of funding, but the fatal trap of building a perfect product that nobody wants, and how to use the 'Minimum Viable Product' to test your ideas before you waste a single dollar.

The Founder in the Furnace

Oct 28, 2025

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13 min read

The Founder in the Furnace

This segment dives into a surprising pattern discovered across multiple founder interviews. You'll learn why the most resilient entrepreneurs redefine success not by revenue or exits, but by the personal freedom, wisdom, and internal strength they gain on the journey—and why separating your identity from your business is the most critical move you'll ever make.

The Work You Love Is 1% of the Job

Oct 21, 2025

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14 min read

The Work You Love Is 1% of the Job

This segment dives into the dangerous trap many founders fall into: building a company around a skill they love, only to find themselves spending 99% of their time on tasks they hate.

The Underdog Playbook

Oct 14, 2025

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12 min read

The Underdog Playbook

Discover how Mat bypassed entrenched, billion-dollar competitors not by fighting them head-on, but by creating a new market they had completely ignored

The 22-Year-Old Secret That Almost Cost a Founder Everything

Oct 7, 2025

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12 min read

The 22-Year-Old Secret That Almost Cost a Founder Everything

Gary Parsons built a multimillion-pound company, but for over two decades, he was running from the unresolved trauma of his youth. His journey is a powerful warning for every founder about the hidden cost of the "hustle" and why your personal history is a business liability you can't afford to ignore.

It's gonna kill your business, but you're mistaking it for ambition

Sep 30, 2025

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11 min read

It's gonna kill your business, but you're mistaking it for ambition

Dr. Nekeshia Hammond reveals that true, sustainable success is built by detaching your identity from your career and cultivating a holistic view of your life and self-worth. That, plus this week's essential AI tools and the intel you need for your SMB is inside.

Your business is stalling because you are

Sep 23, 2025

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13 min read

Your business is stalling because you are

Sometimes the reason your business fails to launch/grow has more to do with what's going on inside your mind than external factors. Internal work is the most crucial step toward unlocking real growth. That, plus this week's essential AI tools and the intel you need for your SMB is inside.

How do you comeback?

Sep 16, 2025

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13 min read

How do you comeback?

Rock-bottom is a place where the only direction left to go is up, your options made unequivocally clear: You are forced to become your better self or die. That, plus this week's essential AI tools and the intel you need for your SMB is inside.

From Odd Jobs to VR: Finding Wisdom in Failure

Sep 9, 2025

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13 min read

From Odd Jobs to VR: Finding Wisdom in Failure

Through a series of hilarious and costly failures in everything from clothing manufacturing to a high-tech VR startup, Paul demonstrates that the most valuable entrepreneurial education comes from the courage to simply try, fail, and learn. That, plus this week's essential AI tools and the intel you need for your SMB is inside.

Your Next Customer is the One Nobody Else Wants

Sep 2, 2025

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13 min read

Your Next Customer is the One Nobody Else Wants

It was a side project, born from a deep passion for aviation, that ultimately revealed his true mission and the power of building your own way forward. That, plus this week's essential AI tools and the intel you need for your SMB is inside.

Why This CEO Stopped Smiling

Aug 26, 2025

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16 min read

Why This CEO Stopped Smiling

Vulnerability isn't a weakness; it's a business strategy. We have a founder's story that proves it, ready to redefine what strength means to you. That, plus this week's essential AI tools and growth intel, is inside.

The Biggest Threat to Your Business Might Be You

Aug 19, 2025

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14 min read

The Biggest Threat to Your Business Might Be You

This week's issue is a call to check if you're sabotaging yourself, and what you can do if that's the case, along with powerful AI tools, and the strategic intel you need to help you grow your business.

Your AI Edge in a Shifting Economy

Aug 12, 2025

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9 min read

Your AI Edge in a Shifting Economy

This week's issue is your formula for growth, combining lessons on hardship, powerful AI tools, and the strategic intel you need to scale now.

Welcome! Insight Newsletter

Apr 30, 2025

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1 min read

Welcome! Insight Newsletter

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